The Dark Side of Book Influencers | Real Quotes from Publishing Insiders

In this video, I reveal the truth about book influencers, viral reviews, and the marketing strategies behind BookTok, BookTube, and Bookstagram — using real, anonymous quotes from publicists, former influencers, authors, and publishing insiders. You’ll learn how publishers manufacture hype, how influencer reviews are often scripted, and why so many “book reviews” sound exactly the same. This is not conspiracy — this is how the book promotion machine actually works. 🎯 What I cover in this video: – Fake reviews and influencer pay-for-post campaigns – ARC deals, ghostwritten blurbs, and aesthetic manipulation – Why you can’t trust viral book recommendations anymore – Firsthand quotes from people inside the industry If you’ve ever been disappointed by a viral book… you’re not alone.